LEGO
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LEGO Group x The Pokémon Company International : A Historic Collaboration Announced for 2026
Big news for fans of LEGO and Pokémon! The LEGO Group and The Pokémon Company International have officially announced a…
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LEGO x Mario Kart : A Collector Set Fans Can’t Miss
Mario Kart fans, get ready to build your dream circuit brick by brick. To celebrate Mario Day on March 10,…
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Nintendo x LEGO Reveal a Miniature Game Boy: A Must-Have for Collectors
While anticipation builds around the upcoming Nintendo Switch 2, Nintendo has surprised fans with a completely different announcement. The Japanese…
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LEGO Targets Adults with an Immersive New Campaign
LEGO, the iconic brick maker, is turning its attention to a very specific audience this week: adults. With a new…
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LEGO and McLaren unveil a life-size Supercar built from bricks
Automaker McLaren and LEGO have once again joined forces to push the boundaries of imagination and engineering. This time, the…
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LEGO Shifts to Renewable Resin for Its Iconic Bricks
Facing growing competition and increasing environmental pressure, LEGO continues to reinvent itself. After numerous high-profile collaborations with blockbuster films and…
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LEGO takes over the Batobus to sail the seine during the Paris 2024 Olympics
From July 31 to September 16, one of the eight boats in the Batobus fleet will proudly display LEGO’s colorful…
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LEGO expands its botanical collection with Chrysanthemum and Japanese Apricot
LEGO continues to delight plant lovers, especially those without a green thumb, with two new additions to its Botanical Collection:…
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Cet ingénieur de la NASA dévoile une collection avec LEGO !
Dans un secteur qui ne cesse de connaître chaque jour l’introduction de nouveaux acteurs, LEGO ne cesse d’innover. Et cette,…
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Lego s’inspire du Seigneur des Anneaux
Ces dernières années Lego ne cesse d’innover, que cela soit par l’offre ou encore par les actions de communication. Et…
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