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Customers
PepsiCo Reimagines Chips for Gen Z with Its First Creator-Led Product Launch
PepsiCo Foods has officially entered a new era of social commerce with Flavor Swap, its first-ever creator-led product launch, and…
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Marketing
Hero Cosmetics turns pimples into chocolates for Valentine’s Day
Valentine’s Day is supposed to be about love. Rarely about pimples. Yet this year, Hero Cosmetics decided to embrace what…
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Marketing
Netflix x Mattel Launch a Collector Polly Pocket Inspired by Bridgerton
When a TV series becomes a cultural phenomenon, it inevitably expands beyond the screen into conversations, wardrobes… and now, display…
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Communication
Lidl Turns Its Shopping Cart into a “Luxury” Handbag for London Fashion Week
Lidl is no stranger to bold fashion statements. After sparking a frenzy with its Croissant Bag, which sold out in…
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News
Walmart generated $6.4B in Ad Revenue and sees significant growth ahead
Walmart’s advertising business continues to gain serious momentum. The retail giant reported $6.4 billion in global advertising revenue for the…
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Marketing
Nike x LEGO: A Streetwear Jacket Inspired by Iconic Bricks
Just when we thought we had seen every possible brand collaboration, some partnerships still manage to bring us back to…
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Communication
Heinz Launches a Ketchup-Flavored Ice Cream Designed to Be Dipped with Fries
There are debates that never end. Pain au chocolat or chocolatine. Pineapple on pizza. And now : Fries dipped into…
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Communication
Borussia Dortmund Launches “Balls for Balls”: Trading a Football for a Testicular Screening
Football is rarely associated with medical checkups. Yet Borussia Dortmund decided to harness the power of its stadium and community…
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Communication
Carlsberg Unveils the World’s Smallest Beer
What if moderation could fit inside a single drop? To celebrate 150 years of innovation, Carlsberg has unveiled a creation…
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Branding
Gen Z Is Forcing Marketers to Rethink Holiday Marketing
Generation Z is reshaping holiday marketing strategies. Less fantasy-driven advertising, more authenticity, shared experiences, and social commerce—that’s the new equation.…
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