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Marketing
MARKETING ELEVATOR – 2026 Offer
MARKETING ELEVATOR delivers more than 20 consulting and support missions dedicated to the growth projects of SMEs, mid-sized companies (ETIs),…
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Marketing
Mr. Clean retires after 68 years of fighting stains
After 68 years of spotless service, Mr. Clean is officially hanging up his iconic white T-shirt. The legendary mascot of…
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News
Unilever Rewrites Brand Discovery Strategy with Google Cloud AI Deal
Unilever is making a decisive move into the AI era with a new five-year partnership with Google Cloud, signaling a…
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Customers
PepsiCo Reimagines Chips for Gen Z with Its First Creator-Led Product Launch
PepsiCo Foods has officially entered a new era of social commerce with Flavor Swap, its first-ever creator-led product launch, and…
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Marketing
Hero Cosmetics turns pimples into chocolates for Valentine’s Day
Valentine’s Day is supposed to be about love. Rarely about pimples. Yet this year, Hero Cosmetics decided to embrace what…
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Marketing
Netflix x Mattel Launch a Collector Polly Pocket Inspired by Bridgerton
When a TV series becomes a cultural phenomenon, it inevitably expands beyond the screen into conversations, wardrobes… and now, display…
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Communication
Lidl Turns Its Shopping Cart into a “Luxury” Handbag for London Fashion Week
Lidl is no stranger to bold fashion statements. After sparking a frenzy with its Croissant Bag, which sold out in…
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News
Walmart generated $6.4B in Ad Revenue and sees significant growth ahead
Walmart’s advertising business continues to gain serious momentum. The retail giant reported $6.4 billion in global advertising revenue for the…
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Marketing
Nike x LEGO: A Streetwear Jacket Inspired by Iconic Bricks
Just when we thought we had seen every possible brand collaboration, some partnerships still manage to bring us back to…
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Communication
Heinz Launches a Ketchup-Flavored Ice Cream Designed to Be Dipped with Fries
There are debates that never end. Pain au chocolat or chocolatine. Pineapple on pizza. And now : Fries dipped into…
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