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Communication
Carlsberg Unveils the World’s Smallest Beer
What if moderation could fit inside a single drop? To celebrate 150 years of innovation, Carlsberg has unveiled a creation…
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Branding
Gen Z Is Forcing Marketers to Rethink Holiday Marketing
Generation Z is reshaping holiday marketing strategies. Less fantasy-driven advertising, more authenticity, shared experiences, and social commerce—that’s the new equation.…
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Actualités
How AI redefines marketing ?
Artificial Intelligence (AI) is increasingly becoming an essential partner for marketers. It no longer serves only as a data analysis…
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Actualités
Digital Marketing & Artificial Intelligence : A revolution
Artificial Intelligence (AI) is no longer a futuristic promise—it has become a core driver of digital marketing transformation. Powered by…
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Communication
Maybelline’s “Maybe This Christmas” Campaign: A Holiday Mini-Series That Blends Romance and Beauty
First, the “Maybe This Christmas” campaign introduces an original five-episode mini-series created especially for the holiday season. At the heart…
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Digital
SEO : The 12 best tools for 2026
SEO in 2025 is evolving faster than ever. With continuous updates to search algorithms and the growing importance of visibility…
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Actualités
Samsung Electronics France Launches Its First Official Store on TikTok Shop
Samsung Electronics France has reached a major milestone in its digital strategy by launching its first official store on TikTok…
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Communication
McDonald’s France x Astérix: A Creative Feast of Pop Culture
When McDonald’s France and Astérix the Gaul gather around the same banquet table, creativity is guaranteed. To celebrate the universe…
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Communication
British Airways Elevates Travel into Art with “Reflections”
A poetic ode to travel and contemplation. British Airways continues to inspire travelers worldwide with its new campaign, “Reflections,” created…
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Communication
Nike at the 2025 Chicago Marathon: No Fluff, Just Pavement Truth
No sneaker close-ups. No superstar athletes. Just bold red signs, raw statements, and a dose of brutal humor. For the…
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