LEGO
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Marketing
Nike x LEGO: A Streetwear Jacket Inspired by Iconic Bricks
Just when we thought we had seen every possible brand collaboration, some partnerships still manage to bring us back to…
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LEGO and Tom Holland : “Never Stop Playing” Celebrates the Power of Play
LEGO continues to surprise audiences with its global Rebuild the World platform, unveiling a bold new chapter titled “Never Stop…
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LEGO Turns the Champs-Élysées into a Giant Playground for the 2025 European Heritage Days
On September 21, as part of the 2025 European Heritage Days, the iconic Champs-Élysées will transform into a massive playground…
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H&M x LEGO: A Colorful Home Décor Collaboration for Kids… and Grown-Up Kids
The Swedish fashion giant H&M has unveiled a bold new collaboration with the iconic LEGO Group, confirming a growing trend…
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Formula 1 Celebrates 75 Years with LEGO Trophies at the British Grand Prix
On Sunday, July 6, 2025, Formula 1 fans witnessed an unprecedented scene on the Silverstone podium: Lando Norris, Oscar Piastri,…
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LEGO Party : The Explosive New Multiplayer Game Coming in 2025
The gaming world is about to welcome a title that’s as festive as it is inventive: LEGO Party! Developed by…
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LEGO x Formula 1: Life-Size Brick Cars Take Over the Miami Grand Prix
When the technological precision of Formula 1 meets LEGO’s limitless imagination, the result is nothing short of spectacular. At the…
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LEGO x Nike: An Explosive Collab Between Play and Street Culture
When LEGO meets Nike, the result is an explosive fusion of play and streetwear culture. Their very first co-created release?…
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LEGO Launches “Happy Plants”: The Cutest Entry in the LEGO Botanicals Collection
After orchids, bonsai trees, and sophisticated floral bouquets designed for adults, LEGO is now turning its attention to a younger…
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LEGO Expands Its Creative Universe with Happy Plants and a Pop Art Tribute to Keith Haring
After orchids, bonsai trees, and elegant floral bouquets designed for adults, LEGO is now appealing to a younger audience—or adults…
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