Samsung Electronics France has reached a major milestone in its digital strategy by launching its first official store on TikTok Shop, the e-commerce feature integrated directly into the social media platform TikTok.
This initiative reflects the brand’s ambition to strengthen its presence on social platforms while delivering a seamless, immersive shopping experience aligned with evolving user behaviors.
The store offers a curated selection of Samsung products showcased through multiple engaging formats: short-form videos, live shopping sessions, and content hosted by experts and partner creators. Among the featured products are the Galaxy S25 Ultra, Galaxy Z Fold7, Galaxy Z Flip7, Galaxy Buds3 Pro, and the new Galaxy Tab S11 lineup.
A Strategic Step Forward in Social Commerce
Samsung’s integration into TikTok Shop highlights the rapid rise of social commerce as a natural extension of the customer journey. The objective is clear: simplify access to purchasing while leveraging TikTok’s viral and highly engaging content ecosystem.
Through this new storefront, users can discover a product, watch a demonstration, interact during a live session, and complete a purchase instantly—without ever leaving the app. Samsung aims to meet consumers in the environments where they already seek inspiration and where purchasing decisions are increasingly shaped by recommendations and short-form videos.
This move reflects a broader industry trend: content, entertainment, and commerce are converging into a unified digital experience.
Live Shopping & Exclusive Offers
To celebrate the launch, Samsung hosted its first live shopping event on November 28, offering exclusive deals and real-time Q&A sessions with viewers. A second live event is scheduled for December 1 at 3:00 PM, promoted via the official Samsung France TikTok account.
These live sessions promise more product demonstrations and exclusive promotions reserved for viewers—reinforcing urgency and engagement.
According to Laurent Moquet, Director of D2C Activities, Sales, and Operations at Samsung Electronics France:
“Our arrival on TikTok Shop perfectly illustrates how Samsung is rethinking the relationship between innovation, commerce, and entertainment. We want to meet our users where they find inspiration and provide them with a seamless and authentic experience.”
Laetitia Santini, Digital Marketing & Data Director, added:
“With TikTok Shop, we are reinventing how we connect with our users and creator partners. This collaboration opens the door to a new way of exploring Samsung innovations—more direct, immersive, and engaging.”
These statements underline Samsung’s commitment to transforming brand interaction by combining entertainment, technological innovation, and community engagement.
Samsung on TikTok: Shaping the Future of Social Shopping
With this launch, Samsung reinforces its position as a pioneer in adopting emerging digital practices. Social commerce is now central to the digital strategies of major brands, and TikTok Shop may become a key conversion driver—particularly among younger audiences accustomed to short-form, interactive content.
By merging inspiration, content, and instant purchasing into one cohesive experience, Samsung is laying the foundation for a new era of customer engagement.
As social platforms increasingly become commerce hubs, this initiative could quickly inspire other technology brands to follow suit—accelerating the evolution of digital retail into a fully integrated social ecosystem.tilisateur, où contenu, inspiration et achat ne font plus qu’un. Cette tendance pourrait rapidement s’étendre à d’autres marques du secteur technologique.
