While anticipation builds around the upcoming Nintendo Switch 2, Nintendo has surprised fans with a completely different announcement. The Japanese gaming giant is once again teaming up with LEGO to create a miniature brick-built replica of the iconic Game Boy, one of the most beloved consoles of the 1990s.
Teased in January through a short video clip, the collaboration is already generating buzz among retro-gaming enthusiasts and LEGO collectors alike. The official release is scheduled for October 2025.
LEGO : From toy bricks to collector masterpieces
Over the past decade, LEGO has expanded far beyond its traditional child audience. The Danish brand has become a key player in the collector and design space, producing highly detailed, display-worthy models aimed at adults.
From Star Wars and Harry Potter to NASA-inspired sets, LEGO has consistently transformed pop culture and technological icons into intricate buildable art pieces.
Nintendo, a long-time partner of LEGO, has already enjoyed success with Super Mario sets, Mario Kart builds, and the highly detailed LEGO Nintendo Entertainment System (NES). Now, it’s the legendary Game Boy’s turn to be immortalized in brick form.
A teaser that sparks curiosity
The announcement came via a 15-second teaser shared on social media. The video reveals only the unmistakable directional pad and the signature purple A and B buttons of the Game Boy just enough to ignite nostalgia.
However, many details remain under wraps:
- What will be the exact scale of the model?
- Will it feature interactive elements?
- How faithfully will it replicate the original 1989 console design?
For now, fans can only speculate, but expectations are high for a faithful, detail-rich tribute.
Pricing : A potential debate
One of the biggest questions surrounding the release is price. The LEGO Nintendo Entertainment System currently retails at around €269.99, justified by its complexity and size.
Although the Game Boy model will likely be smaller, some fans worry it could fall into a similar premium price range. That said, both LEGO and Nintendo have time to fine-tune the balance between quality craftsmanship and accessibility before the October 2025 launch.
A nostalgic icon for all generations
With its planned release in October 2025, the LEGO Game Boy is shaping up to be one of the most anticipated collector items of the holiday season.
It will undoubtedly attract:
- Retro-gaming enthusiasts
- Long-time Nintendo fans
- LEGO collectors
- Design lovers seeking a nostalgic display piece
More than just a model, this miniature Game Boy represents the fusion of two cultural powerhouses bringing childhood memories back to life, one brick at a time.
