Big news for fans of LEGO and Pokémon! The LEGO Group and The Pokémon Company International have officially announced a groundbreaking multi-year partnership that will introduce the very first LEGO sets inspired by the Pokémon universe.
Starting in 2026, the iconic creatures from the beloved Japanese franchise will come to life in LEGO brick form offering fans an entirely new way to immerse themselves in their favorite world.
A long-awaited collaboration
Since Pokémon first launched in 1996, fans have dreamed of building their favorite Pokémon with LEGO bricks. Now, that dream is finally becoming reality.
A 13-second teaser released by both brands shows yellow bricks assembling into Pikachu’s unmistakable lightning-bolt tail subtly confirming that Pikachu will be among the first characters featured. While full product details remain under wraps, the announcement has already sparked massive excitement across social media platforms.
Creativity meets innovation
Julia Goldin, Chief Product & Marketing Officer at LEGO Group, shared her enthusiasm for the partnership:
“We are thrilled to collaborate with Pokémon, a franchise loved around the world. With the endless possibilities of LEGO play and the captivating world of Pokémon, we’re excited to deliver unique and immersive experiences to fans.”
Meanwhile, Gaku Susai, Chief Product and Experience Officer at The Pokémon Company International, emphasized the natural synergy between the two brands:
“Imagination and creativity are at the heart of both Pokémon and LEGO. Together, we’ve worked on a collaboration that will surprise and delight fans globally.”
A first for LEGO and Pokémon
While LEGO has partnered with major franchises such as Star Wars, Harry Potter, Marvel, Disney, and Jurassic Park, this marks its first official collaboration with Pokémon.
With nearly three decades of history, Pokémon has expanded into numerous industries partnering with brands like Oreo and Le Creuset, and even releasing special-edition postage stamps in select markets. Now, the franchise officially enters the LEGO universe, opening the door to collectible sets, creative builds, and immersive play experiences.
A new Era for fans
Beginning in 2026, Pokémon enthusiasts will be able to build their favorite creatures, stage epic battles, and recreate iconic scenes from the animated series, all brick by brick.
This partnership represents a major milestone in the toy and construction world, blending LEGO’s limitless creativity with Pokémon’s rich storytelling and cultural impact.
The countdown has officially begun. What legendary builds await? Fans will have to stay tuned as LEGO and Pokémon prepare to usher in a bold new era of interactive play.
