News
All the marketing and communication news gathered in one place
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The Moroccan automotive market expected to grow strongly between 2026 and 2035
After a record year in 2025, Morocco’s vehicle market is expected to continue its growth momentum over the next decade,…
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Unilever Rewrites Brand Discovery Strategy with Google Cloud AI Deal
Unilever is making a decisive move into the AI era with a new five-year partnership with Google Cloud, signaling a…
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Walmart generated $6.4B in Ad Revenue and sees significant growth ahead
Walmart’s advertising business continues to gain serious momentum. The retail giant reported $6.4 billion in global advertising revenue for the…
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How AI redefines marketing ?
Artificial Intelligence (AI) is increasingly becoming an essential partner for marketers. It no longer serves only as a data analysis…
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Digital Marketing & Artificial Intelligence : A revolution
Artificial Intelligence (AI) is no longer a futuristic promise—it has become a core driver of digital marketing transformation. Powered by…
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Samsung Electronics France Launches Its First Official Store on TikTok Shop
Samsung Electronics France has reached a major milestone in its digital strategy by launching its first official store on TikTok…
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Moncler réunit Robert De Niro et Al Pacino dans “Warmer Together” : une ode à l’amitié et à la chaleur humaine
Deux légendes, une seule émotion Quand deux monstres sacrés du cinéma partagent l’écran, on s’attend à une scène mythique. Pourtant,…
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Columbia signe une campagne Halloween géniale et macabre : “Last Will & Outerwear Testament”
La durabilité… jusqu’à la mort ! Pour Halloween, Columbia Sportswear a décidé de pousser son concept “Engineered for Whatever” à…
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McDonald’s UK et Leo Burnett signent un braquage culinaire mondial avec “World Menu Heist”
McDonald’s et l’agence Leo Burnett UK frappent fort avec “World Menu Heist”, une campagne intégrée qui transforme un simple lancement…
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L’ère dorée de l’IA : comment Kaveri Camire réinvente le marketing à travers la “Trust ROI”
Une transformation profonde du rôle du marketing Depuis des décennies, le marketing a surfé sur différentes vagues technologiques – du…
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