Communication
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Lidl Turns Its Shopping Cart into a “Luxury” Handbag for London Fashion Week
Lidl is no stranger to bold fashion statements. After sparking a frenzy with its Croissant Bag, which sold out in…
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Heinz Launches a Ketchup-Flavored Ice Cream Designed to Be Dipped with Fries
There are debates that never end. Pain au chocolat or chocolatine. Pineapple on pizza. And now : Fries dipped into…
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Borussia Dortmund Launches “Balls for Balls”: Trading a Football for a Testicular Screening
Football is rarely associated with medical checkups. Yet Borussia Dortmund decided to harness the power of its stadium and community…
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Carlsberg Unveils the World’s Smallest Beer
What if moderation could fit inside a single drop? To celebrate 150 years of innovation, Carlsberg has unveiled a creation…
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Maybelline’s “Maybe This Christmas” Campaign: A Holiday Mini-Series That Blends Romance and Beauty
First, the “Maybe This Christmas” campaign introduces an original five-episode mini-series created especially for the holiday season. At the heart…
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McDonald’s France x Astérix: A Creative Feast of Pop Culture
When McDonald’s France and Astérix the Gaul gather around the same banquet table, creativity is guaranteed. To celebrate the universe…
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British Airways Elevates Travel into Art with “Reflections”
A poetic ode to travel and contemplation. British Airways continues to inspire travelers worldwide with its new campaign, “Reflections,” created…
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Nike at the 2025 Chicago Marathon: No Fluff, Just Pavement Truth
No sneaker close-ups. No superstar athletes. Just bold red signs, raw statements, and a dose of brutal humor. For the…
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Moncler réunit Robert De Niro et Al Pacino dans “Warmer Together” : une ode à l’amitié et à la chaleur humaine
Deux légendes, une seule émotion Quand deux monstres sacrés du cinéma partagent l’écran, on s’attend à une scène mythique. Pourtant,…
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McDonald’s UK et Leo Burnett signent un braquage culinaire mondial avec “World Menu Heist”
McDonald’s et l’agence Leo Burnett UK frappent fort avec “World Menu Heist”, une campagne intégrée qui transforme un simple lancement…
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