Alain Bertrand
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Marketing
Nike x LEGO: A Streetwear Jacket Inspired by Iconic Bricks
Just when we thought we had seen every possible brand collaboration, some partnerships still manage to bring us back to…
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Communication
Heinz Launches a Ketchup-Flavored Ice Cream Designed to Be Dipped with Fries
There are debates that never end. Pain au chocolat or chocolatine. Pineapple on pizza. And now : Fries dipped into…
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Communication
Borussia Dortmund Launches “Balls for Balls”: Trading a Football for a Testicular Screening
Football is rarely associated with medical checkups. Yet Borussia Dortmund decided to harness the power of its stadium and community…
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Communication
Carlsberg Unveils the World’s Smallest Beer
What if moderation could fit inside a single drop? To celebrate 150 years of innovation, Carlsberg has unveiled a creation…
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Branding
Gen Z Is Forcing Marketers to Rethink Holiday Marketing
Generation Z is reshaping holiday marketing strategies. Less fantasy-driven advertising, more authenticity, shared experiences, and social commerce—that’s the new equation.…
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Digital
SEO : The 12 best tools for 2026
SEO in 2025 is evolving faster than ever. With continuous updates to search algorithms and the growing importance of visibility…
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News
Samsung Electronics France Launches Its First Official Store on TikTok Shop
Samsung Electronics France has reached a major milestone in its digital strategy by launching its first official store on TikTok…
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Communication
McDonald’s France x Astérix: A Creative Feast of Pop Culture
When McDonald’s France and Astérix the Gaul gather around the same banquet table, creativity is guaranteed. To celebrate the universe…
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Communication
British Airways Elevates Travel into Art with “Reflections”
A poetic ode to travel and contemplation. British Airways continues to inspire travelers worldwide with its new campaign, “Reflections,” created…
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Communication
Nike at the 2025 Chicago Marathon: No Fluff, Just Pavement Truth
No sneaker close-ups. No superstar athletes. Just bold red signs, raw statements, and a dose of brutal humor. For the…
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