After a record year in 2025, Morocco’s vehicle market is expected to continue its growth momentum over the next decade, according to a new study by Fitch Solutions. The firm anticipates structural growth in sales, driven by a favorable macroeconomic environment, rising local production, and a broader range of models available on the market.
The study recalls that total vehicle sales reached 235,372 units, representing a 33.4% year-on-year increase. This growth affected both passenger cars (+32.9% to 208,848 units) and light commercial vehicles (+37.7% to 26,524 units), reflecting a broad-based recovery in domestic demand.
A steady growth trajectory
For 2026, Fitch Solutions forecasts further growth, albeit at a more moderate pace due to a high base effect. Total sales are expected to rise by around 8%, surpassing the 250,000-unit mark and reaching approximately 253,194 registrations for the year. This trend would be supported by economic growth, contained inflation, and more favorable financing conditions for households and businesses.
Morocco’s automotive market posted a record year in 2025 with 235,372 vehicles sold, up 33.43% compared to 2024, driven by strong growth in both passenger and utility vehicles. December confirmed the positive momentum, with 27,354 registrations (+20.92%), including 24,453 passenger cars and 2,901 light commercial vehicles, placing the sector on unprecedented foundations.
According to Fitch Solutions, Morocco’s GDP is expected to grow by 4.4% in 2026, with inflation kept under control at 1.2%. Bank Al-Maghrib is expected to maintain its key interest rate at a low level, helping to reduce borrowing costs for households seeking to finance the purchase of a new vehicle. Rising incomes, lower lending rates, and price stability thus form a favorable trio for private consumption and, consequently, automotive sales.
The tourism sector is another supporting factor for demand. The expected influx of visitors in 2026 should boost fleet orders in the hotel and car rental sectors.
In the longer term, Fitch Solutions anticipates steady growth in Morocco’s automotive market. Over the entire forecast period through 2035, total vehicle sales are expected to record an average annual growth rate of 5.5%. Under this scenario, annual sales volumes could reach around 400,000 units by 2035, marking a significant scaling-up of the national market compared to current levels.
Rapid expansion of domestic production
The study highlights that the rise of domestic production plays a structural role in transforming Morocco’s automotive market. In 2025, the Dacia Logan remained the best-selling model, followed by the Dacia Sandero and the Renault Clio, reflecting the strong presence of Renault Group brands, whose factories are located in Morocco. Stellantis is also contributing to this momentum by increasing its local production capacity.
At the same time, Chinese brands are gaining significant ground. Around 17 brands from mainland China are now present in the Moroccan market, out of approximately 51 active brands. Their competitively priced models appeal to customers focused on value for money and help expand access to new vehicle ownership.
Growth of electrified vehicles
Fitch Solutions also highlights the gradual rise of the electrified vehicle segment, which is growing rapidly from still modest levels. According to the firm’s estimates, passenger electric vehicle sales increased by 77.3% in 2025, reaching 5,221 units. Plug-in hybrid vehicles (PHEVs) recorded the strongest growth, rising by 80.7% to 3,286 units, while fully electric vehicles (BEVs) grew more modestly, up 2% to 1,935 units. The electric vehicle penetration rate thus reached 2.2% in 2025, compared with 1.7% in 2024 and only 0.6% in 2023.
Fitch Solutions expects this growth to continue in 2026, supported by the introduction of new electric vehicle models, particularly from Chinese manufacturers such as BYD and Geely, as well as European manufacturers including Renault, Volvo, and Stellantis.
Several other structural developments are shaping the electric segment. In June 2025, Tesla established its first African subsidiary in Morocco to manage the import, distribution, sales, and maintenance of its vehicles. The brand opened its first Moroccan showroom in February 2026, showcasing the Tesla Model 3 and Tesla Model Y, and plans to deploy its Supercharger network across the country. “This investment represents a positive signal for Morocco’s role as an emerging hub in the electric vehicle sector in the Middle East and North Africa,” the study notes.
Meanwhile, Neo Motors announced in October 2025 the upcoming launch of the Dial-E, the first electric vehicle fully designed, developed, and assembled in Morocco—an unprecedented milestone illustrating the country’s national ambitions in this field.
