Lidl is no stranger to bold fashion statements. After sparking a frenzy with its Croissant Bag, which sold out in just two minutes last year, the supermarket chain is back at London Fashion Week with an equally unexpected creation: the Trolley Bag.
For this second chapter of its collaboration with avant-garde designer Nik Bentel, Lidl continues its narrative of “everyday luxury.” The concept remains the same: elevate an ordinary supermarket object into a covetable fashion accessory.
A shopping cart… Reimagined as a Handbag
The Trolley Bag faithfully replicates the visual codes of a Lidl shopping cart. Crafted from industrial stainless steel, it features a wireframe structure, a rounded branded handle, and even a token attached like a keychain, compatible with actual Lidl carts in-store.
The wink is unmistakable. The accessory blurs the line between practicality and fashion statement, turning a grocery run into a potential runway moment. Carrying it feels almost like tucking a mini shopping cart under your arm.
The Supermarket as a Catwalk
The piece will debut on February 20 and 21 during the “Lidl Fresh Drop” event on D’Arblay Street in London—an activation designed as a fully immersive fashion experience.
Visitors will have the chance to win one of the limited-edition bags on-site. For those who miss the event, a small number of pieces will be released online via an exclusive ballot starting February 26, 2026.
This scarcity-driven mechanic fuels desirability and amplifies the viral momentum already built through Lidl’s previous collaboration.
Irony meets desire
By tapping into the utility trend with a deliberately offbeat aesthetic, Lidl continues to embrace humor in fashion. The brand isn’t trying to imitate luxury, it’s commenting on it. By transforming its own mass-market symbols into desirable objects, Lidl cleverly challenges traditional notions of status and exclusivity.
Nik Bentel is known for turning everyday objects into conceptual statement pieces, and the Trolley Bag follows that philosophy perfectly. The result is a self-aware, ironic accessory that capitalizes on the growing appetite for unexpected collaborations between mass retail and high-concept design.
Following last year’s Croissant Bag, a handbag shaped like a pastry pack, this new drop proves that Lidl’s playful approach to fashion is far from over.
And if the past is any indication, the next creation may be just as surprising.
